Is Your Story Aligned with Your Purpose?
We assess your current branding and work with stakeholders to clarify your brand's purpose, objectives, and values, then connect these to your brand story. This thought-provoking process ensures everyone can articulate organizational values together.
Schedule a callIs Your Story Aligned with Your Purpose?
We assess your current branding and work with stakeholders to clarify your brand's purpose, objectives, and values, then connect these to your brand story. This thought-provoking process ensures everyone can articulate organizational values together.
Schedule a callDoes your brand need realignment?
Is your story stuck on who you were?
Has your organization grown? Have your services evolved? Is your brand holding you back?
Have you lost the plot?
Does your board have a different vision from your staff? Is everyone on your team telling their own version of your story?
Is your strategic plan directionless?
Are you passionate about your mission, but lack alignment on the path to get there?
Get on the same page
You’re motivated by a sense of mission and united around a set of values. But are you on the same page? We help distill a brand strategy into a story that is centred on Key Purpose Indicators so you have something you can track, measure, and improve.
Align your ideal world vision with real world needs
Helps purpose-driven leadership teams think through their organizational challenges.
Distills brand platforms so everyone is on the same page.
Optimizes funding opportunities by ensuring you engage the right audiences with the right messages on the right channels.
How we do it:
Step 1:
Brand Audit
We evaluate your current brand materials (website, social channels, brochures, impact reports) to determine whether and to what degree they reflect your brand values and objectives. We’ll also benchmark against three other organizations in your space.
Step 2:
Align Brand + Purpose
We conduct a voice of stakeholder survey consisting of 10 one-to-one interviews and up to three focus groups with key stakeholders (in-person or via Zoom) to determine how your community views and speaks about your brand and how well your brand and purpose are aligned.
Step 3:
Brainstorm Brand Strategy
We’ll facilitate a 1/2 day strategic planning session to review the results of our audit with your leadership and brainstorm ways to bring your values, your community and your story into alignment.
Step 4:
Track + Assess Brand Impact
We define and refine your “key purpose Indicators” or KPIs, which are quantifiable metrics that track and measure your organization’s progress towards your strategic goals and identify potential areas for improvement.
Key Purpose Indicators don’t just measure growth, revenue or clicks. They can be tailored to monitor any aspect of your business you deem crucial for achieving your objectives, such as meaning, trust and real-world change. For mission-led organizations, they serve as an internal compass to help you measure if you’re staying true to your mission, achieving the impact you set out to achieve, and walking the talk.
Your Align Package
A 20+ page Brand Story outline that summarizes your brand’s purpose, positioning, and Key Purpose Indicators that guide your team towards greater impact.
What is your brand saying about you?
Use our Brand Alignment tool to assess if your brand is reflecting your story across your digital channels.