Story-driven solutions for mission-led brands.

We’re an award-winning Toronto-based brand strategy, design and communications firm with more than two decades of experience helping brands re-position, elevate their storytelling, and expand their reach.

We consist of a core team of creative thinkers who’ve worked together for well over a decade, and draw on an enviable bench of talented designers, writers, producers, production artists and digital and social media experts.

Our backstory…

For the first 15 years of Parcel’s existence, we mainly worked with corporate clients, with whom we collaborated on creative, challenging projects. We built longstanding relationships with many, some of whom we continue to work with today, and we’re enormously proud of the work we’ve done together.

But as we emerged from the pandemic, our team began asking ourselves what kind of work we found most gratifying and inspiring, and which of our clients seemed to need and value our expertise the most.

The answer was always the same: nonprofits, social enterprises and professional services firms with a built-in social benefit in their business model.

We realized we were just happier when we used our skills and talents to help clients who were dedicated to adding “purpose” to their list of key performance indicators.

By that point, we'd worked with more than 30 such organizations, including hospital foundations, advocacy groups, environmental and educational agencies, social enterprises, mental health associations and entrepreneurs who firmly believe it’s possible to make a living while making their worlds work a bit better.

Like a lot of businesses and organizations post-COVID, including ours, they found themselves having to navigate a dramatically different business climate.

They especially faced upheaval in the digital transformation space and realized they had to completely change the way they communicated with their communities.

They had to ramp up their thought leadership game, develop their social media presence, generate A LOT more content, figure out how to use it appropriately and effectively for their brand – and they had to do it all with a bare bones team. It was a tall order.

We kicked into gear and developed four distinct packages to help them Align, Transform, Optimize and Amplify their brand stories. You can learn more about these packages here.

We also decided to share what we’ve learned by introducing a monthly newsletter, Unpacked.

Here’s what you’ll find in each issue: 

Ideas Delivered – A deep dive into the creative ways brands can use storytelling techniques to advance their mission.

Feeding Minds – Our clients’ stories in their own words.

Mindless Feeds – Some of the interesting anecdotes we come across as we scroll and troll the interwebs.

You can subscribe to Unpacked here.

If your inbox looks anything like ours, we know the prospect of subscribing to another newsletter may not be thrilling. But if you’re someone who cares about delivering a compelling brand story and not just adding to the clutter of content or AI slop, we promise it will be worth your time to check out.