Clearer brand story, stronger community connection.

When CMHA Halton approached their strategic planning process, they recognized that traditional methods wouldn't suffice for engaging their diverse community of stakeholders, staff, and partners. The regional office, dedicated to serving Halton's unique mental health needs, sought a more creative approach to chart their future direction.

Partnering with Parcel, CMHA Halton embarked on a comprehensive Alignment Audit that included stakeholder interviews and focus groups. The research unveiled a critical challenge: despite the organization's extensive service portfolio and high-quality delivery, community awareness remained fragmented. Many stakeholders simply didn't grasp the full breadth of CMHA Halton's offerings or appreciate the exceptional standard of care provided.

The insights drove the development of a strategic plan centered on brand clarity and confidence. Parcel worked with the team to craft a cohesive brand story that accurately reflected their capabilities and impact.

This narrative foundation supported a targeted social media campaign featuring video content and thought leadership pieces, effectively communicating CMHA Halton's comprehensive approach to mental health services across their region.

"Working with Parcel helped us move beyond traditional strategic planning to create something that truly resonated with our community. Their process gave us the confidence to tell our story in a way that finally matched the quality of our work." Rashaad Vahed, CEO