Fig40

Engineering a rebrand

Fig40 are not just clients, but frequent collaborators having designed products for several contract furniture manufacturers we’ve branded. When it came time to refresh their brand, they turned to us to provide not just creative support, but insight into the manufacturing market.

Our rebrand completed a decade ago focused on the firm’s combined skill set of design and engineering solutions. This platform, including website and suite of presentation tools, helped differentiate Fig40 as a source of product ideas and engineering know-how, an essential quality for manufacturers who need to get products to market increasingly quickly and efficiently. 

Our most recent collaboration with Fig40 involved creating a microsite for contract furniture manufacturers that proposed a range of ideas and possibilities to address a changing workplace in a COVID-19 world. We researched trends and opportunities and then looked at the Fig40 archive to determine how various products could be rethought to address critical themes: the need to collaborate while maintaining physical distance, working from home, workplace cleanability, and mitigating psychological impacts.