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Transform your brand into a rallying cry

A rebrand typically involves revisiting and refreshing how an organization presents itself to the world — visually, verbally and strategically. Some brands only require light refreshes. Others require deeper overhauls. But at the heart of any strong rebrand is clarity – about who you are, why you exist, and how you show up in the world.

Schedule a call

Transform your brand into a rallying cry

A rebrand typically involves revisiting and refreshing how an organization presents itself to the world — visually, verbally and strategically. Some brands only require light refreshes. Others require deep overhauls. But at the heart of any strong rebrand is clarity – about who you are, why you exist, and how you show up in the world.

Schedule a call

Does your brand need a reset?

Does your brand feel disconnected?

Are you struggling to attract attention, members, staff, dollars?

Is your team on the same page?

Does your board have a different vision from your staff? Is everyone on your team telling their own version of your story?

Does your brand reflect your purpose?

Has your organization grown? Have your services evolved? Is your story holding you back?

Story-Driven Brand Transformation

During our 8-week transformation process, we’ll co-create a brand story platform that resonates with your community and package it so your entire team can share it with confidence.

Schedule a call

Brands Amplified:

Support House

  • “For the record, now that I am more fully aware of just how thorough and meaningful this soul-searching process is, I am excited by my work again. In many ways this will be a brand new experience for me. Adding value matters, and it is so obvious that this process is going to be adding value.”

  • “Parcel has a way of uncovering the essence of a company’s subtext by listening and being curious. They dig deeper into what is being said to uncover the distinct story behind the brand and elegantly put it into words — even when their clients seem to struggle to do so.”

  • “Parcel’s process for uncovering a brand subtext and building a brand story is beautifully simple, straightforward, and very effective. Sometimes a brand strategy can feel like a straightjacket, but Parcel sets up a clear launchpad for brand building and storytelling that makes the creative process more focused – and fun!”

Transform your
brand performance

Retool your visual identity: refreshing a logo or designing a new one, updating a colour palette, typography and graphic elements, providing visual guidelines for consistency across platforms

Define how the brand speaks: providing tone of voice guidelines, key phrases or language that reflect your personality and sample messaging for different channels (e.g., website, social media.)

Apply and launch your brand once it has been rebuilt with a strategy for engaging your audience.

How we do it:

Step 1:
Brand Identity

Your logo design tells a story about who you are and what you stand for. Based on your objectives and aligned with your values, we offer three designs (including animation), each highlighting a different possible direction. The approved concept will be refined and presented along with a usage guide and mood board for supporting colour palette, typography and photography style.

Step 2:
Brand Story

We’ll update your brand story so it clearly communicates your purpose and your point of difference. We’ll pair it with key messages so your people can confidently (and consistently) spread the word.

Step 3: Communication Suite

We’ll write and design a 12-page Impact Report and Board/Funder Presentation deck to introduce your brand updates to your key stakeholders. These can be used as templates for additional communications.

Step 4:
Marketing Action Plan

We’ll prepare a Digital Marketing and Content plan that optimizes how you manage your brand roll-out and amplify your story.

Are you ready to transform your brand?

Let’s hear your story.

Schedule a call 

What is your brand saying about you?

Use our Brand Alignment tool to assess if your brand is reflecting your story across your digital channels.

Take the assessment