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Is Your Team on the Same Page?

Without a unified brand system, even the most compelling brand stories get diluted. Your team guesses. Your board miscommunicates. Your visuals shift across platforms. It’s time to bring clarity to your content generation.

Schedule a call

Is Your Team on the Same Page?

Without a unified brand system, even the most compelling brand stories get diluted. Your team guesses. Your board miscommunicates. Your visuals shift across platforms. It’s time to bring clarity to your content generation.

Schedule a call

Does your brand story need to be optimized?

Is your brand story stuck inside one person’s head?

Is there only one person who can properly convey your brand message?

Is your team on the same page?

Is everyone on your team telling their own version of your story?

Are there inconsistencies in your marketing and communications?

Is your mission clear, but your brand looks murky?

Your guide to bringing your communications into sync.

Too often, an organization’s brand story is locked inside a single CEO or Executive Director’s head, leading to marketing and communications based on intuition. Our BrandOps guide provides your team with a clear path to making an impact.

Schedule a call

Brands Optimized:

Support House
Fred's Kitchen

  • “I was blown away by the competence of your team and how you made a complex process efficient and meaningful.”

  • “We are more united as a team, our funding has improved, and our brand is clear.”

  • “Parcel sets up a clear launchpad for brand building and storytelling that makes the creative process more focused – and fun!”

  • “The Parcel team has a unique ability to quickly understand strategic intent and complex industry-specific information to deliver quality work that always exceeds my expectations.”

Optimize your marketing with an
interactive brand manual

Distills your tone of voice so everyone can produce content that’s brand aligned.

Gives your team a suite of common templates so everyone is delivering your message consistently.

Captures all communication policies, processes and brand standards in one place.

How we do it:

Step 1:
Audit

Align with the team on marketing and communication policies and processes and identify points of friction and frustration. Assess any previous strategic brand documents and amass all brand assets (logos, templates, brochures, style sheets)

Step 2:
Outline

We’ll collaboratively build a BrandOps guide that reflects best practices for visual and written communications and your organization’s unique personality. Our goal is not to make everyone sound scripted, but to give you an encyclopedia for articulating your brand authentically.

Step 3:
Development

We’ll build your brand guide in a format that can be easily accessed by all and updated as needs and technologies change.  Depending on your needs, we can create a suite of templates and automated worflows for your team’s daily use.

Step 4:
Workshop

Rollout and present to the team via workshop and training video on how to engage with/use the brand most effectively.

Your Optimize package

Although your BrandOps is bespoke to your organization, typical outlines include: visual application guidelines, writing guidelines, Social policy, guidelines for accessibility compliance, policies and procedures.

Schedule a call 

What is your brand saying about you?

Use our diagnostic tool to quickly assess if your brand story is reflecting your values.

Take the assessment