Richard Nalli-Petta

Design

With a background in both academics and art, Richard brings his left brain as well as his right to each project. That is, he starts from a place of logic—the foundations of a design—before refining the artful side of it. Add a dash of spontaneous inspiration that Richard says always comes from the most unexpected places and you get a sense of the thoughtfulness that he brings to his work. Whether he’s designing an identity system for an organization with multiple affiliates, or charting the best user experience for a website relaunch, Richard really hits his stride on big, complex projects that have many moving pieces.

"I see design as an indispensable tool for business. You might know who you are as a company, but so often that's not how others are seeing you. Good design aligns those perceptions."