We help purpose-driven brands nail their messaging strategy, package their stories and share them with a wider audience.

We’re an award-winning Toronto-based brand strategy, design and communications firm with more than two decades of experience helping brands re-position, elevate their storytelling, and expand their reach.

We consist of a core team of creative thinkers who’ve worked together for well over a decade, and draw on an enviable bench of talented designers, writers, producers, production artists and digital and social media experts.

The need for change…

For the first fifteen years of Parcel’s existence, we mainly worked with corporate clients, with whom we collaborated on creative, challenging projects. We built longstanding relationships with many, some of whom we continue to work with today, and we’re enormously proud of the work we’ve done together.

But coming out of the pandemic, we felt the need for change. So in the fall of 2023, at our annual team strategy session, we asked ourselves what kind of work inspired us the most and provided us with the greatest sense of purpose. If our brand’s purpose was to be “inspired every day”, what kind of work helps us achieve that objective?

The answer was always the same: brands with a built-in sense of purpose in their business model.  By that point, we’d worked with more than thirty such organizations and enterprises, including social enterprises, non-profits, foundations, founders of environmental and educational services, mental health and civil liberties associations.  

Finding purpose…

We appreciate that these organizations are intuitively entrepreneurial. While they have a sophisticated understanding of the communities they serve, they don’t necessarily possess the marketing or business mindset increasingly required to communicate their messages clearly and impactfully to a wider audience.

What’s more, like a lot of businesses and organizations post-Covid, they faced upheaval in the digital transformation space and realized they had to completely change the way they communicated with their communities, including ramping up their thought leadership game, developing their social media presence, generating a lot more content, figuring out how to use it appropriately and effectively for their brand – and doing it all with a bare bones team.

We realized that a synchronicity existed between our desire for change, our expertise, and the needs of these brands. Not only did we truly enjoy working with them, we had the precise skills and expertise they needed to help them in the areas where they needed help the most: how to strategically package their brands and brand stories to help them attract more funding, and navigate their digital transformation to achieve greater impact.