Branding and design starts with ideas and inspiration. Here's some of ours.
I was a terribly shy kid, and my parents’ strategy for dealing with this was to force me into situations where I had to interact with others: clubs, team-sports, public speaking. Although most of these experiences resulted in some amusing anecdotes (white-knuckling my way through a mock-parliament speech and then missing my chair and falling
This most bizarre year is now squarely in the rearview mirror. And although I wouldn’t want to place any bets on what the future holds – especially economically – there are certainly some fundamental changes that took place this year that will likely forever change the way we approach our brand programs: Zoom backgrounds
As everyone starts to return to their offices, it’s been fascinating to contemplate how the workplace will change in a post-lockdown world. When we left our studio abruptly back in mid-March, even though we initially thought we were only going to be away for two weeks, we knew that coming back wouldn’t be the same.
Ever since the COVID outbreak prompted us to pack up our studio and take our work home last March, my inbox and social feeds have been flooded with stories of business owners grabbing the bull by the horns and dramatically reinventing their business. Everywhere we turned, the message was clear: pivot, pivot, pivot, pivot. Although
In our studio, we talk a lot about how the most effective brand platforms should be launchpads versus straight-jackets. That’s our philosophy when it comes to creating Brand Standards Guides, but it’s increasingly coming up in our logo design process, too. Today’s brands need to speak to multiple audiences across multiple channels – differing customer
When working with clients, we’re continually trying to optimize our processes and streamline communications. The accounts that we manage have numerous projects, often unfolding simultaneously. We’re often working on upwards of five items for a client at once. Keeping track of it all can be challenging: “Where was that one document again?” Probably buried somewhere
When thinking about buying a product or service, who would you trust more? Someone who works for the company? Or someone who’s worked with that company? People consult reviews and testimonials to determine whether or not they trust a product, service, and even a seller. Studies show that buyers read seven reviews on average before
When you’re in the business of design, you often hear how being creative is “messy and imprecise” and instilling process is a surefire way to stifle that creative thinking. But we’ve seen that with a little bit of rigour, even the most creative team has the structure needed to thrive. We used to let designers
