Sorry, Not Sorry: Canada Embraced its True Brand Identity and the World Took Notice.
For as long as I can remember, when Americans thought about Canadians, if they thought about us at all, they pictured friendly, modest, maple-syrup-and-beer-guzzling hosers with weird accents who are mad for hockey, stop at red stoplights even when no one’s coming, and are so polite, they apologize to doors they bump into.
An Enlightened Board Stewards The Brand, Not Just The Books.
Picture this: a well-established organization provides trauma-informed care to low-income clients. Guided by the steady hand of a CEO who both understands the non-profit’s mission and values, and defines and embodies them, it grows steadily into a widely admired enterprise that serves the needs of its community.
Put Some Thought into Being a Thought-Leader.
As part of our work and client-base, I follow many leaders and consultants on LinkedIn, Instagram, Substack and other platforms. But I've found myself unfollowing many more out of pure frustration.
Content is Everywhere. Credibility is Scarce. Now what?
We are living through the greatest flood of content in human history, but its sheer volume doesn’t change the fact that most of it is eye-glazing.
Optimize your communications by minimizing mixed brand messages.
Many brands are built on instinct and managed by intuition. Leadership may be clear on the mission and values—they may even be written on a wall—but how those principles are applied in day-to-day operations is left open to interpretation.
How Internal Branding Creates Meaningful Impact
Organizational culture defines everything about your purpose-driven organization—from how decisions reflect your values to how communities are served, from what talent you attract to how innovation advances your cause.
When Everyone’s a Communicator, Who Protects the Brand?
Brand Standards in the Age of AI and Fractional Teams
A Ghostwriter is the Secret to Publishing Your Book
You're on a big mission fueled by big ideas. Maybe you're a leader who's cracked the code on something important, or you've lived through experiences that could genuinely inspire others.
Should Your Next Thought Leadership Tool Be a Book?
Authority isn't about ego—it's about amplifying impact.
Key Purpose Indicators: Measuring What Matters
We measure everything from email open rates to coffee refills. Why aren't we measuring whether our values show up to work?
Your Values Are Your Superpower.
Put Them to Work
Are your brand values driving decisions or expensive wall art?
Great Expectations: Our short-lived romance working with generative AI
It took some heartbreak to understand what AI really offers.
The secret to head-turning content? Take a pause
ChatGPT is great at spitting out error-free copy. But content that’s too polished, too smooth, too agreeable blends into a sea of sameness.
Building trust and impact in a digital-first world
With audience fatigue at an all-time high and countless causes competing for attention, purpose-driven brands must go beyond traditional appeals to establish themselves as trusted voices for change.
Getting technical with your content? The key is to show respect
How to turn complicated ideas into content that engages with your audience.
Tips for brand storytelling
Brand storytelling succeeds when it embraces age-old principles: a protagonist with a goal, a vivid setting, and conflict that must be overcome.
The art of brand conversation
The first step to talking about your business is to discover your brand language, which is easy if you listen to what you're already saying about it.
Why Conflict Fuels Every Brand Story
Embracing conflict is crucial to keeping your readers compelled by your brand storyline and invested in how it will unfold.
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