We’re Parcel – a brand strategy and design firm that specializes in building brand systems and standards platforms that optimize brands for businesses that work with remote teams.
We understand the challenges of developing multi-channel solutions that need to resonate with various audiences and sales funnels. We know how to transform a technical story into a compelling one. And we know how to design engaging turnkey creative programs that get everyone on board – regardless of whether they’re in the same room, city, or country.
BrandOps: Aligning remote teams
When we launched our business in 2004, we were focused on rebranding and designing creative communications for businesses in transition. But today, we’re all in a constant state of transition. And our increasingly brand-savvy world is increasing the pressure on Brand Managers to deliver a seamless experience through all touch-points.
But it’s not just marketing departments that have a role to play. Sales teams, customer service reps, HR, R&D departments, and distribution networks are all having to contribute to a brand’s experience – and business success.
That’s why we launched BrandOps, a new tool that evolves the traditional Brand Standards document to engage and align all employees. Think of it as a merger between your brand standards, your employee manual and operations guide –presented in a way that is actually read and referenced.