Building a durable brand system
What started as a product marketing assignment for this international manufacturer and distributor of metal roofs and wall systems has evolved into a plan to optimize Vicwest brand systems – and sales processes.
While this brand evolution is in progress, our partnership with Vicwest has included product brand positioning for its new True Nature metal tile product line. We’ve translated this system into a BrandOps program that allows for brand consistency in digital and social marketing managed by internal teams and distribution partners.
Meanwhile, we’re working on brand roll-out under our Studio Services program, allowing the Vicwest team to produce a volume of work at an efficient rate. This includes a content generation program, product branding, and website design.
Big hit. Web, video, case study…all home runs!
Geoff Bernstein, Product Manager at Vicwest Building Products