BrandOps

Optimizing brand performance

In today’s market, your entire team needs to operate as brand marketers. But keeping everyone on the same page can be a struggle – especially when they’re not in the same room, city, or country.

  • Brand standards guides are too constraining and quickly outdated.
  • Employee manuals are too dry.
  • Relying on your agency to produce brand-aligned assets is too expensive

We developed BrandOps a new approach that integrates Brand Standards guides and Employee Manuals into a digital WIKI that is accessible by everyone on your team and all your sales channels.

This platform gives dispersed teams an online resource for all your brand assets, processes, and style guides so everyone can create brand-aligned communications.

Choose the ideal BrandOps package to optimize your team:

 

We designed our BrandOps packages to get your brand optimized in approximately 4 to 6 weeks. Here’s how we do it:

  1. We interview your team to audit how aligned and engaged they are on your brand values and story, to identify the gaps and to ensure we are addressing all the needs.
  2. We collect your brand assets, document your best sales practices, and create a suite of templates and tools so anyone can easily access and produce brand-aligned marketing communication materials. This includes writing guidelines, design tips, social media assets, presentation and sales materials.
  3. We build this in a WIKI format so it can be updated as needed without technical design or programming expertise required.