Tara takes an uncomplicated, to-the-point approach to her work, but it’s one that is also informed by a quick wit. She knows that a good joke in a brainstorming session breaks the ice but can also be the inspiration for a killer idea. Inspired recently by the proliferation and effectiveness of video as content marketing, she is constantly keeping herself updated on the latest tools for creating them. Tara joined Parcel straight out of design school, where she won student awards from the Advertising and Design Club of Canada, Applied Arts Magazine, and RGD.
“I try to take a new bike route to work every day—to gain new perspective and maybe see something surprising. That’s the same thing I want to deliver to clients.”