Branding and design starts with ideas and inspiration. Here's some of ours.
Clients come to us for our creative skill – they see our design sensibility, way with words, and big ideas as being our value. But where they see the real return on investment is with the relationship we build with their people and, by extension, their business (or brand).
There’s only one thing certain as we head into 2023: uncertainty. How bad and how long will the recession last? What will be the lingering effects of COVID-19? Will inflation ease? Will political unrest around the world stabilize? Will supply chains relink? What hashtag will become ubiquitous next? #quietquitting #greatresignation #wfh Based on our experience
The Parcel team recently returned from New Brunswick for our second off-site since we started our #WTFWFH experiment 25 2-1/2 years ago. Since we opted not to go back to the office full-time and maintain a hybrid model, we’ve started using these off-sites to get some much-needed face-time we’ve been lacking by not being on-site.
I was a terribly shy kid, and my parents’ strategy for dealing with this was to force me into situations where I had to interact with others: clubs, team-sports, public speaking. Although most of these experiences resulted in some amusing anecdotes (white-knuckling my way through a mock-parliament speech and then missing my chair and falling
This most bizarre year is now squarely in the rearview mirror. And although I wouldn’t want to place any bets on what the future holds – especially economically – there are certainly some fundamental changes that took place this year that will likely forever change the way we approach our brand programs: Zoom backgrounds
As everyone starts to return to their offices, it’s been fascinating to contemplate how the workplace will change in a post-lockdown world. When we left our studio abruptly back in mid-March, even though we initially thought we were only going to be away for two weeks, we knew that coming back wouldn’t be the same.
Ever since the COVID outbreak prompted us to pack up our studio and take our work home last March, my inbox and social feeds have been flooded with stories of business owners grabbing the bull by the horns and dramatically reinventing their business. Everywhere we turned, the message was clear: pivot, pivot, pivot, pivot. Although
In our studio, we talk a lot about how the most effective brand platforms should be launchpads versus straight-jackets. That’s our philosophy when it comes to creating Brand Standards Guides, but it’s increasingly coming up in our logo design process, too. Today’s brands need to speak to multiple audiences across multiple channels – differing customer
