We’re a brand strategy and communication design firm with a focus on identity systems, print, packaging, new media and story development. Because we design in all dimensions, we’ve become known for creating highly integrated, tactile solutions with a strong sense of character. As we’ve helped our clients build their brands – and as we’ve built our own – we’ve learned one really important thing: good branding inspires good decisions.
While branding is talked about more than ever, there still seems to be confusion about what it really is – or perhaps more specifically, does.
Today, a brand is no longer something you can apply to the surface of an organization as if it were nothing more than a mark on cowhide or a catchy tagline on an ad. A good brand does more than simply designate – it builds a distinct impression of what only you can bring to your targeted audiences.
So what makes your brand so inspiring? How we find out is through frank conversations, surveys and interviews designed to reveal unexpected insights into what makes you uniquely you. We then distill those thoughts and ideas into a brand map that clearly outlines how to get your brand from where you are now to precisely where you want to be.
We then design original ways to tell your story to your intended target audience, define the ideal tactics to help get the word out, and develop a program that ensures alignment throughout your entire organization.
Our team is a senior, multi-hyphenated team that comes together to create imaginative solutions and achieve results. Together, we’re creating the kind of firm we’ve always wanted to work for – and we’d love to discuss how we just might be the kind of firm you’ve always wanted to work with.