PARCEL ALIGNS WITH SOAPBOX DESIGN COMMUNICATIONS
October 29, 2012
Parcel is excited to announce that, as of November 5, we will align with Soapbox Design Communications, an award-winning studio that, over its 14-year history, has earned a reputation for nimble and meaningful design that gives brands a powerful voice.
By combining our talents, we will give clients the advantage of design-driven strategic thinking and highly engaging creative solutions. We will operate collectively as Parcel, but maintain the Soapbox brand to specifically serve non-profit and cultural projects.
Partners Julie Mitchell, Gary Beelik and Erin Brand will lead the firm.
Over the past 20 years, Gary has dedicated himself to creating a cultural connection between brands and their audiences. Gary has received numerous awards for his art direction from the Advertising & Design Club of Canada, Communications Arts, Applied Arts and Graphis. He is a graduate of the OCAD and currently sits on the board of the Advertising and Design Club of Canada.
We look forward to introducing you to our newly expanded team in person. To learn more, contact Julie Mitchell, Partner at 416-504-1200 ext. 222.
Posted in CAMPAIGNS, EVENTS, IDENTITIES, INSPIRATION, NEW WORK, PARCEL POST, WEBSITES
EVERY MILESTONE DESERVES A CELEBRATION
January 30, 2012
Have to love a client who is so excited by their new business cards that they not only came by to pick them up personally, but also brought some bubbly to mark the occasion!
Posted in INSPIRATION, NEW WORK
HAPPY 2012!
January 8, 2012
For eight years, we’ve marked the end of a great year with the Parcel calendar. Even as our lives become more digitally organized, the reaction we get each year shows that there’s still something inspiring about a good old-fashioned, well-designed desk calendar. If you’d like to receive one, send your request to joanne@parceldesign.com.
Posted in INSPIRATION
ALLSEATING GINGERBREAD CHAIR
January 2, 2012
This year, we helped our friends at Allseating spread the joy with a sweet gift that encouraged recipients to make their own gingerbread chair. (more…)
Posted in CAMPAIGNS, INSPIRATION, NEW WORK
BRAVADO HOLIDAY CARD
December 12, 2011
One of our studio’s favourite projects is the annual holiday card for Bravado, a local company that has earned raves around the world for its fashionable maternity bras. (more…)
Posted in INSPIRATION, NEW WORK
CANADIAN WRITERS GROUP SITE LAUNCH
December 1, 2010
There’s nothing more inspiring than being part of a initiative that has the potential to be a real industry game-changer. That’s how we feel about the website we designed and developed for Canadian Writers Group – a literary agency representing Canada’s most talented, in-demand freelance writers for editorial or corporate communications projects. (more…)
Posted in INSPIRATION, NEW WORK, WEBSITES
THE VIEW FROM BRAESTONE RIDGE
October 3, 2010
Braestone Ridge is a recent branding project we’ve undertaken to create a legacy for one of the last remaining parcels of land in the Horseshoe Valley. Originally settled by Scottish farmers centuries ago, its rugged and diverse landscape will create a stunning home for a few lucky families looking for a way of life that’s back to basics. Here are a few photos we captured on a recent tour. (more…)
Posted in INSPIRATION, NEW WORK
OPHEA IS MAKING PHYSICAL EDUCATION FUN
September 22, 2010
Ophea (Ontario Physical Health Education Association) is one of those clients you just can’t help but be inspired by. Here we are on-set at a video shoot we’re producing that will help spread the word about the very important work Ophea does, which is to help encourage healthy schools through the development of physical education and health programs. These kids are from Highgate Public School and everyday 600 of them gather outside for 20 minutes of dancing. Thank you to all, particularly the staff and students from Highgate for giving us such a great lesson in team spirit!
Posted in CAMPAIGNS, INSPIRATION, NEW WORK
FEEDING OFF INPSIRATION
May 7, 2010
What happens when you ask your most inspiring clients to invite the people who inspire them most to lunch? (more…)
Posted in EVENTS, INSPIRATION
IMPACT INNOVATE 2010
March 6, 2010
Traveled by train to Kingston to speak at Impact Innovate 2010, a Youth Entrepreneurship Conference. It’s always great to share your experiences growing your brand and business. Not only is it a good reminder of how far you’ve come and what you’ve learned along the way, it’s a great source of inspiration for where you can take your business next.
Posted in EVENTS, INSPIRATION