October 29, 2012
Parcel is excited to announce that, as of November 5, we will align with Soapbox Design Communications, an award-winning studio that, over its 14-year history, has earned a reputation for nimble and meaningful design that gives brands a powerful voice.
By combining our talents, we will give clients the advantage of design-driven strategic thinking and highly engaging creative solutions. We will operate collectively as Parcel, but maintain the Soapbox brand to specifically serve non-profit and cultural projects.
Partners Julie Mitchell, Gary Beelik and Erin Brand will lead the firm.
Over the past 20 years, Gary has dedicated himself to creating a cultural connection between brands and their audiences. Gary has received numerous awards for his art direction from the Advertising & Design Club of Canada, Communications Arts, Applied Arts and Graphis. He is a graduate of the OCAD and currently sits on the board of the Advertising and Design Club of Canada.
We look forward to introducing you to our newly expanded team in person. To learn more, contact Julie Mitchell, Partner at 416-504-1200 ext. 222.
June 21, 2012
The vision of development company Remington Group, Downtown Markham is an opportunity to create a community from literally the ground up. Remington Group’s model for the Downtown Markham were the piazzas of Europe – a central place where people can live, shop, dine, and share in the energy of this exciting, dynamic community.
The Remington Group recognized that the only way to maintain the integrity of this cultural mosaic they were trying to create was to create a brand that united the multiple stakeholder groups needed to build Downtown Markham’s residences, retail experiences, entertainment venues and restaurants. Parcel was engaged to establish a standard program to establish this foundation on which the Downtown Markham could flourish. This included re-working the identity so it more clearly captured the distinct cultural mosaic the Downtown Markham brand represented so it could be applied more creatively in diverse marketing materials. An easy-to-follow brand standards program was then designed to ensure internal and external partners both understood the unique attributes of the Downtown Markham brand, and were well equipped to use it in ways that reinforced the creation of this urban piazza.
April 20, 2012
April 20th marks a milestone for Bravado Designs, the Toronto-based designer of fashionable maternity bras. To celebrate, we were asked to design a special anniversary logo that will be used in promotional campaigns throughout the year.
Designing an anniversary edition of an established brand can be a challenging task. Over two decades, Bravado has successfully built a brand that’s bold, fresh and fun, and our goal was to celebrate that. Adding an additional element to the logo felt too much like an after-thought, so instead we leveraged the iconic look of the Bravado “B” and reinterpreted it into a 20. A strategically placed dot reinforces the product’s most celebrated feature.
It’s a bold move to change your logo for your birthday, but in the case of Bravado, it’s one that’s perfectly brand aligned.
April 16, 2012
On April 3, Royal LePage, a well-known fixture in Canada’s brand landscape, officially unveiled a new identity for its Commercial program. Designed by Parcel, the mark is inspired by the legacy of the Royal LePage brand, but in a way that is distinctly business-oriented.
January 30, 2012
CD Capital, an investment company focussed on real estate development and value-add investment, required to redesign to increase the impact and visibility of its brand – particularly in exterior applications. (more…)
March 27, 2011
These entrepreneurs had an intriguing business plan – to provide educational and entertaining corporate retreats in elite locations across North America. Unfortunately, they had a name, Summit Retreats, that was too generic for them to stand out.
March 9, 2011
The Allseating logo is one of those iconic visuals that is both clear and clever. Even long before becoming Allseating’s agency of record six years ago, we would admire the simplicity and symbolism of the design TAXI conceived whenever we saw it along the 401. Every designer enjoys the opportunity to make their mark when it comes to re-branding – but when a change in direction at Allseating opened the doors to a refresh of their brand, we put some serious thought towards how to preserve its legacy while still giving the decade-old logo a fresh perspective.
October 11, 2010
We just received production samples for a series of condom collections we designed for our client “ooo” boutique. Based in L.A., “ooo” boutique takes a fashionable approach to condoms to educate young audiences that condoms are not just safe but stylish, too. (more…)
July 16, 2010
The story couldn’t be better scripted. From its beginnings as a music retailer, Entertainment One (eOne) has become one of the world’s leading independent entertainment groups, specializing in the acquisition, production and distribution of film and television content across all media. As it prepared to move its listing to the London Stock Exchange, eOne asked us to create a visual identity that would unite its various lines of business – and more clearly link them to the listed company.
February 27, 2010
Alex Dellevoet is a Toronto-based director who came to us to give her film business an identity. Most colleagues (including us) spelled her last name wrong, so we modified it to create a rather memorable company moniker. The letter shapes inspired the wordmark, which creates an interesting film roll effect in both print materials and online.