June 21, 2012
With the proliferation of mobile devices and tablets, many companies have started to make the transition from printed literature to digital marketing experiences. When we identified an opportunity for Allseating to better serve its network of dealers and designers via an app, we wanted it to not only be an innovative, attention-getting tool, we wanted it to be a groundbreaking new way to specify and price their seating solutions.
The Allseating App provides a virtual catalog of Allseating products, enabling users to access interactive brochures, videos and animations that dynamically demonstrate product features and benefits. Each product links to SpecAll, Allseating’s online specification tool where users can spec and price their chair, create wishlists and share products via social media platforms. Based on the user’s selection, SpecAll recommends complementary seating and work-tools that they may of interest. Built using responsive design technology, SpecAll works seamlessly on all mobile devices.
The App both responds to the needs of Allseating’s dealer network and designers, it helps the company achieve one of its environmental mandates to reduce waste through literature that quickly becomes out-of-date. The Allseating App is available for download via the iTunes App Store and Google Play.