April 20, 2012
April 20th marks a milestone for Bravado Designs, the Toronto-based designer of fashionable maternity bras. To celebrate, we were asked to design a special anniversary logo that will be used in promotional campaigns throughout the year.
Designing an anniversary edition of an established brand can be a challenging task. Over two decades, Bravado has successfully built a brand that’s bold, fresh and fun, and our goal was to celebrate that. Adding an additional element to the logo felt too much like an after-thought, so instead we leveraged the iconic look of the Bravado “B” and reinterpreted it into a 20. A strategically placed dot reinforces the product’s most celebrated feature.
It’s a bold move to change your logo for your birthday, but in the case of Bravado, it’s one that’s perfectly brand aligned.