REDS TO IMPRESS
January 30, 2012
This fall we worked with the LCBO to develop a thematic campaign that helps consumers pick the perfect red wine for any occasion. These 12 reds may come from different regions, but they shared one common trait: they’re destined to turn heads before you enter the room. Our quick reference guide and shelf-talkers were designed to make it easy to choose the perfect red for any social situation.
