October 11, 2010
We just received production samples for a series of condom collections we designed for our client “ooo” boutique. Based in L.A., “ooo” boutique takes a fashionable approach to condoms to educate young audiences that condoms are not just safe but stylish, too.
Drug-store condoms are so last season! From its headquarters in trend-setting L.A., our new branding for “ooo” boutique is turning traditional condoms into must-have accessories.
According to the National Institute of Health, nearly two-thirds of all STIs occur in people under the age of 25. “ooo” boutique is making safer sex fashionable by designing condoms you’ll actually want to carry with you.
In addition to creating the name and identity for the “ooo” parent brand, we designed a series of condom collections. Everybody has a bedtime story, so we created the Tryst line to capture that initial spark. For design aficionados, we developed the Art of Lust series, which celebrates the work of local artists. Try Me and Take Me gift sets were created to poke a little fun at our desire to ‘do it with style’.